In the US in 2024 if you purchase a bag of Trolli brand gummy candy you can upload your receipt on the promotion's web site to get in game DLC for various games.
The DLC for Sea of Thieves is the Obsidian Wheel. This item was first given out on Mixer in 2019 and then as a Twitch Drop twice in 2021.
I'm sure this is great for those who missed those drops or weren't around at the time.
I already have the Obsidian Wheel.
Suggestion:
In the future, it might increase participation to offer an in game cosmetic that has yet to otherwise be released on retail. Another option, budget permitting, to spend the time and effort on a customized cosmetic themed after the 3rd party partner's brand.
For reference, World of Warcraft made a gummy worm pet for this same Trolli promotion. Last year Pubg made 4 Trolli branded gummy worm outfits. The Valiant Corsair ship set for Oreo released in 2023 had a cookies and cream theme. Offering unreleased ship sails such as what was done with Mongoose's RPG board game would be preferred over any other cosmetic type. Doritos offered the Chipped Tankard in 2023 that was available as a physical ceramic mug in 2018 but never released in game. There have been other DLC ties from Nabisco and the Rare store that included pieces from the Obsidian/Onyx set.
It's understood that Rare is sitting on many designed items that have never been released. This was brought up at the EGX 2022 panel during the Q&A when a player in the crowd asked about an unreleased "beard" seen in a trailer. The team pointed out Louise in the crowd and mentioned that she is the one who has the list of all of these unreleased items. As I recall, she would later go onto social media and offer to accept input from the community on these various items that have been seen but not released.
Perhaps it would be appropriate to have Louise or someone in a similar position be consulted on what is offered as DLC tie ins for future 3rd party promotions? Nobody expects these various 3rd party corporations or marketing teams to understand that "x" cosmetic item in Sea of Thieves has been offered multiple times.
If these partner's are given a list of items to choose form or are specifically given an item for their promotion it would be preferred that it's something not otherwise previously available on retail.
Thank you for your consideration.
Clip from EGX 2022 when the unreleased cosmetics list is brought up:
(timestamp 32:56)
EGX 2022 Rare panel video
