For people who want to play the game long term and have a sense that there can always be something to do, I recommend these two things. Multiple character slots, and a prestige system. Multiple character slots is straightforward, just allow players to have more than one character per Sea of Thieves account. Custom names can be optional, but for purposes of reporting bad behavior, it can be displayed as like this:
Pirate Name
(account name in smaller text)
As for a prestige system. I think that once a player hits 75 on a faction, they should be able to 'prestige' it. Where it will reset back to zero and the player can get a benefit. Such as a percentage increase to gold for that faction's loot. Or maybe even special cosmetics down the line.
