The community will get out of the PVP mindset that has been so firmly ingrained by the lack of creativity in the multiplayer FPS genre since the release of iD Software's DOOM.
It's mostly the developers fault, churning out title after of the same old thing. Move your mouse as quickly as possible to a point on the screen.
I got bored after Quake 3 when I realised I might as well spend my day playing aimbooster.swf.
During a game, we had some persistent PVP'ers follow us for a hour whilst we scrambled to sell our crates while running low on planks & cannon balls. Eventually we teamed up with a solo player on the final outpost and charged the enemy ship. TL;DR; Quake skills sent them to the Ferry of the Damned.
It seems we impressed them - when they spawned back in they joined us for song, dance, drink and a journey to find the Kraken in the SW red zone. Back to back protecting each other from the sharks - truly EPIC.
RARE has come to the rescue - it will take some time to re-educate us.